Syntonic Brazil to offer content providers a cost-effective solution for mobile customer acquisition, engagement and monetization
SEATTLE – September 10, 2018 – Syntonic, a mobile platform and services provider, today announced its expansion in South America with the formation of Syntonic Brazil, marking an important milestone as the company accelerates plans to serve wireless operators, content providers and consumers around the globe.
Syntonic Brazil, based in São Paulo, finalized the asset purchase of the Zenvia Mobile Servicos Digitais business unit, acquiring its Mobile Commerce Platform that enables cross-carrier, direct-carrier-billing for online consumer purchases.
Direct-carrier-billing, made popular by its simplicity, convenience and security, is a payment method that allows mobile customers to purchase online content directly from their mobile carrier account. This new Syntonic service will reach virtually all Brazilian mobile customers, providing new revenue opportunities for app publishers and content providers.
With the Zenvia Mobile Commerce Platform integrated into Syntonic’s globally deployed Connected Services Platform, Syntonic Brazil will provide mobile operators with a comprehensive mobile advertising service that allows them to tap into the growing US$183.3 billion mobile advertising market by offering content providers and brands a cost-efficient means for acquiring, engaging and monetizing mobile customers.
“The acquisition of the Zenvia assets represents a significant advancement in Syntonic’s global expansion strategy and enhances the value proposition of the Syntonic platform for mobile carriers, content providers and consumers in Brazil and soon throughout South America,” said Gary Greenbaum, co-founder and CEO of Syntonic.
“We believe the powerful and innovative combination of Zenvia’s Mobile Commerce Platform with the Syntonic Connected Services Platform presents mobile operators and content providers with a unique opportunity to better participate in, and monetize, the new app economy,” added Greenbaum. “Moreover, adding the new direct-carrier-billing service into our platform provides a simple and secure payment method that protects people from identity theft or fraud associated with other online financial transactions.”
For more information about Syntonic and Syntonic Brazil, please contact firstname.lastname@example.org.
Founded in 2013, Syntonic Limited (SYT.ASX) is a Seattle-based software company that enables mobile operators to participate in the growing US$2 trillion ‘app-economy” specifically, from mobile advertising, mobile commerce, and enterprise mobility with its industry-leading products: Freeway by Syntonic®, which provides consumers sponsored data access and paid subscription access to premium mobile content; and Syntonic DataFlex®, which enables businesses to cost-efficiently deploy, manage, and operate an employee mobility program.
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