The Challenge of Penetrating Underserved Markets
Simply managing subscriptions and transactions is not enough anymore.
Premium Content Disconnect
Simply managing subscriptions is not enough anymore. The challenges for premium content owners include:
Integration, coordination, and execution of all the necessary activities to launch mobile-optimized content
Expertise in technology, mobile payment, marketing, and distribution
Local knowledge and internal resources to capture new revenue opportunities.
As a result of these challenges, branded premium content is often not made available to mobile audiences in underserved markets.
These markets represent over one billion smartphone consumers in Latin America, Southeast Asia, India, Africa, and the Middle East.
There are 1 billion smartphone users in underserved markets
Core Activities
There are myriad, complex activities that need to be integrated for full successful execution:
Content Activities
Customer journey
Content productization and management
Copyright protection
Distribution
Customer Acquisition
Promotion and advertising
Conversion
Analytics and optimization
Commerce
Billing – DCB, credit card, others
Fraud detection and mitigation
Subscriber Lifecycle Management
Syntonic Solution
Syntonic’s Revenue Generation Platform provides a full-service end-to-end content monetization solution:
Content Services
Syntonic sources, provisions and distributes content to mobile customers.
Mobile Advertising
Syntonic acquires customers via mobile advertising and generates ad revenue from content.
Commerce
Syntonic handles billing and payment settlement with tools and management for the entire customer lifecycle. Configurable for local requirements.
